Coastal Angler Magazine publishes monthly fishing and outdoor activity content in print and digital formats. The franchise sells advertising and manages distribution within specific territories.
Key Insights
- Coastal Angler Magazine has a long-standing presence in the outdoor lifestyle publishing sector, establishing itself as a trusted resource for fishing enthusiasts and outdoor adventurers across diverse coastal regions. The business model focuses on providing localized content that resonates deeply with specific communities.
- The franchise operates through a decentralized publishing model. Franchisees are responsible for managing their local editions, including sales, editorial content generation, and distribution, with support provided by the core organization to ensure brand consistency and operational efficiency.
- The business is positioned within the substantial outdoor recreation industry, an area with a consistent consumer base that values specialized information and guides. This market is characterized by its passionate participants who actively seek out resources related to their hobbies.
Franchise Fee and Costs to Open
Exploring the financial picture of Coastal Angler Magazine gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $28,975 - $34,600, along with a franchise fee of $25,000 - $25,000.
Financial Performance and Revenue
Training and Resources
Coastal Angler Magazine provides comprehensive training for new franchisees. This initial program offers a deep dive into operations and business development. The training typically spans two weeks and is conducted at the franchisor's headquarters. Coastal Angler Magazine also offers a suite of resources to support ongoing success. This includes marketing materials and operational guidelines.
Legal Considerations
Legal considerations for a Coastal Angler Magazine franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
A franchisee operating a Coastal Angler Magazine franchise may encounter considerations related to local market saturation, requiring a distinct approach to attract advertisers and readers. The operational complexity of managing editorial content, distribution, and sales demands efficient systems. Furthermore, reliance on specific advertising sectors or printer availability presents another area for strategic planning.
Franchise Datasheet
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