Courtyard by Marriott operates select-service hotels designed for business and leisure travelers. The franchise provides modern accommodations with flexible spaces, free WiFi, casual dining options, and amenities like fitness centers and business services.
Key Insights
- Courtyard By Marriott was created to bring much-needed innovation and professional standards to an industry that required modernization, focusing on developing scalable systems and processes that ensure consistent quality while adapting to local market conditions and customer preferences.
- Local partnership development provides guests with authentic experiences and knowledgeable recommendations for area attractions, dining, and activities, enhancing the overall visit while supporting community businesses and creating connections that enrich the travel experience.
- Consumer education and awareness drive increasing demand for higher quality and more specialized service options, benefiting businesses that can demonstrate expertise, reliability, and value while building trust through consistent performance and professional service delivery.
Franchise Fee and Costs to Open
Exploring the financial picture of Courtyard By Marriott gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $14,853,210 - $33,052,210, along with a franchise fee of $90,000 - $90,000.
Financial Performance and Revenue
Yearly gross sales of $3,901,274 and estimated earnings of $585,192 - $780,255 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 36.6-38.6 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Courtyard by Marriott provides comprehensive training for new franchisees. This program offers a robust curriculum covering operational excellence and brand standards. Initial training is typically two weeks long and is conducted at Courtyard by Marriott's designated training facilities. The franchisor also offers ongoing resources and support to assist franchisees in their business endeavors.
Legal Considerations
Legal considerations for a Courtyard By Marriott franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Franchisees may encounter considerations regarding how local market dynamics influence occupancy rates and pricing power. The inherent operational complexity of managing staff, guest services, and property maintenance requires diligent oversight. Furthermore, reliance on established supply chains for amenities and operational necessities presents a point of focus for maintaining service standards and controlling costs.
Franchise Datasheet
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