DEFY operates indoor trampoline and entertainment parks featuring trampolines, obstacle courses, foam pits, and competitions. The franchise provides extreme indoor air sports and active recreation.
Key Insights
- DEFY emerged when founders recognized significant opportunities to transform traditional service delivery methods within their market, developing innovative approaches that addressed specific customer pain points and established new standards for quality and reliability in the industry.
- Operational efficiency streamlines processes and reduces costs while maintaining the quality and attention to detail that builds reputation and customer satisfaction, utilizing technology and proven methods to maximize value while ensuring consistent service delivery.
- Professional standards continue to evolve within the industry, creating competitive advantages for quality-focused providers who invest in training, certification, and continuous improvement while maintaining customer-centered service approaches that build trust and loyalty.
Franchise Fee and Costs to Open
Exploring the financial picture of DEFY gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $2,650,700 - $4,207,600, along with a franchise fee of $60,000 - $60,000.
Financial Performance and Revenue
Yearly gross sales of $1,722,325 and estimated earnings of $241,126 - $310,019 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 12.9-14.9 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
DEFY provides new franchisees with comprehensive training. This initial training program, lasting two weeks, is conducted at a DEFY corporate location. The franchisor offers a robust support system designed to help franchisees launch and operate their parks. Resources include operational manuals, marketing guidance, and access to DEFY's proprietary technology platforms.
Legal Considerations
Legal considerations for a DEFY franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Operating a DEFY-style franchise involves navigating local market dynamics, where existing entertainment venues may present competition. The operational complexity of managing trampolines, safety protocols, and diverse programming requires consistent training and oversight. Furthermore, reliance on specific equipment manufacturers and event-planning resources introduces potential supply chain considerations that impact service delivery.
Franchise Datasheet
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