East Coast Wings + Grill is a casual dining restaurant specializing in chicken wings, sandwiches, burgers, ribs, and specialty wings. The franchise delivers flavorful food and a traditional dining experience.
Key Insights
- East Coast Wings + Grill began with a vision to create a distinct dining experience, evolving into a thriving franchise operation known for its casual atmosphere and broad menu appeal, particularly its signature chicken wings. The business emphasizes a commitment to quality ingredients and customer satisfaction as it continues its growth trajectory.
- The franchise operates a full-service restaurant model, offering a diverse menu that extends beyond wings to include burgers, sandwiches, salads, and entrees, catering to a wide range of customer preferences. This approach allows for multiple daypart sales and revenue streams, reinforcing the business’s stability.
- East Coast Wings + Grill is positioned within the vibrant casual dining and sports bar segment of the food service industry. This sector benefits from consistent consumer demand for social dining experiences and accessible comfort food options, providing a robust market for the business.
Franchise Fee and Costs to Open
Exploring the financial picture of East Coast Wings + Grill gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $408,368 - $1,232,845, along with a franchise fee of $40,000 - $40,000.
Financial Performance and Revenue
Yearly gross sales of $1,801,694 and estimated earnings of $126,119 - $180,170 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 5.9-7.9 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
East Coast Wings + Grill provides comprehensive training for new franchisees. This program, lasting two weeks, takes place at their corporate headquarters in North Carolina. The franchisor offers operational guidance, menu knowledge, and marketing support. East Coast Wings + Grill recommends leveraging their established systems to foster success.
Legal Considerations
Legal considerations for a East Coast Wings + Grill franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
Running an East Coast Wings + Grill franchise involves navigating local market dynamics, including the presence of established competitors. Operational complexity requires consistent execution of service standards and quality control. Reliance on a specific supply chain introduces considerations regarding ingredient availability and cost fluctuations.
Franchise Datasheet
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