Flowerama sells fresh cut flowers, arrangements, plants, artificial florals, and floral accessories including fruit bouquets. The franchise provides a full line of floral products and gift options.
Key Insights
- Flowerama began with a vision to bring accessible, beautiful floral arrangements to communities. Over time, it has grown into a recognized name in the floral retail sector, dedicated to providing a wide selection of fresh flowers and custom designs for everyday occasions and special events. The business focuses on customer service and product quality.
- The franchise operates a network of retail locations that serve as both design studios and sales points. Customers can visit the stores to select flowers, consult with designers, or pick up pre-ordered arrangements. Online ordering and delivery services are also integral to how the business connects with its clientele, extending its reach beyond physical storefronts.
- The floral industry is a dynamic market driven by consumer demand for sentiment-based purchases, holidays, and personal celebrations. This sector encompasses a broad range of products, from cut flowers and plants to decorative arrangements and gift items, catering to diverse customer preferences and gifting occasions.
Franchise Fee and Costs to Open
Exploring the financial picture of Flowerama gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $227,000 - $1,169,000, along with a franchise fee of $17,500 - $35,000.
Financial Performance and Revenue
Training and Resources
Flowerama provides a comprehensive initial training program for new franchisees. This training typically spans two weeks and is conducted at Flowerama's corporate headquarters. The program offers instruction covering all aspects of floral business operations. Flowerama also provides extensive operational manuals and ongoing support resources. Franchisees are encouraged to utilize these resources to build a successful Flowerama location.
Legal Considerations
Legal considerations for a Flowerama franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
A franchisee might consider local market saturation, requiring a distinct approach to differentiate offerings. The operational complexity of managing fresh inventory and perishable goods demands efficient processes and skilled staff. Reliance on a consistent supply chain for specific floral varieties can also present considerations, impacting product availability and pricing.
Franchise Datasheet
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