Hertz provides vehicle rental services for business and leisure travelers at airports and neighborhood locations worldwide. The franchise offers a wide selection of cars, SUVs, and specialty vehicles with loyalty programs, online reservations, and various rental options to meet different travel needs.

Key Insights
- Hertz began its journey with a vision to provide accessible transportation solutions, evolving from a small car rental operation into a globally recognized brand that offers a wide array of vehicles for diverse customer needs. The business has built a significant presence across continents, adapting its services to meet local demands.
- The franchise model allows individuals to operate a Hertz location, managing fleet acquisition, maintenance, and customer service. Franchisees leverage the established Hertz brand, operational systems, and marketing support to run their own car rental business within defined territories.
- Operating within the travel and transportation industry, Hertz connects travelers and businesses with vehicles. This sector is characterized by its dynamic nature, influenced by economic conditions, technological advancements in automotive and booking platforms, and shifting consumer preferences for mobility.

Franchise Fee and Costs to Open
Exploring the financial picture of HERTZ gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $879,300 - $15,874,000, along with a franchise fee of $25,000 - $125,000.
Financial Performance and Revenue
Training and Resources
HERTZ provides comprehensive initial training for new franchisees. This program offers in-depth instruction on operational procedures and brand standards. The initial training is conducted over a period of two weeks and takes place at a designated HERTZ training facility. HERTZ also provides a suite of operational resources and ongoing support to assist franchisees in establishing their businesses.
Legal Considerations
Legal considerations for a HERTZ franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
A franchisee in this industry may encounter a dynamic local competitive landscape, requiring keen market insight and differentiated service offerings. Managing a diverse fleet of vehicles, from cars to boats, presents operational complexity in maintenance, detailing, and seasonal storage. Reliance on manufacturer supply chains for vehicle acquisition and parts, alongside an efficient rental management system, are critical considerations for consistent service delivery and profitability.
Franchise Datasheet
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