Matari Coffee provides gourmet fast casual coffee café services specializing in high elegant Yemeni-grown coffee, including espressos, lattes, teas, desserts, and related items. The franchise offers a unique selection of beverages and baked goods focused on Yemeni coffee culture, targeting coffee enthusiasts seeking an authentic experience.
Key Insights
- Matari Coffee developed from extensive market research that identified critical gaps in customer satisfaction and service quality, leading to the creation of comprehensive solutions that combine proven business practices with innovative approaches to meet evolving consumer expectations and demands.
- Kitchen workflow systems balance operational speed with rigorous quality control measures to ensure consistent taste, presentation, and food safety standards, utilizing efficient preparation methods and equipment that minimize wait times while maximizing customer satisfaction and food quality.
- Technological advances continue to reshape service delivery methods and customer interaction patterns, creating opportunities for businesses that can integrate innovation with traditional service excellence while maintaining the personal touch that customers value and expect.
Franchise Fee and Costs to Open
Exploring the financial picture of Matari Coffee gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $468,500 - $721,000, along with a franchise fee of $40,000 - $40,000.
Financial Performance and Revenue
Training and Resources
Tomaso's provides comprehensive initial training to new franchisees. This program, lasting two weeks, takes place at Tomaso's corporate headquarters. The franchisor offers a detailed operations manual covering all aspects of running a successful Tomaso's location. Tomaso's recommends utilizing provided marketing materials and adhering to brand standards for a consistent customer experience.
Legal Considerations
Legal considerations for a Matari Coffee franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
A franchisee may encounter considerations regarding the local competitive landscape, requiring a keen understanding of existing establishments. Operational complexity, inherent in food service, also demands efficient management of staff, inventory, and service standards. Furthermore, reliance on specific supply chains for Tomaso's unique ingredients presents a factor to navigate.
Franchise Datasheet
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