Maui Wowi is a restaurant specializing in fresh fruit smoothies, Hawaiian coffee, espresso beverages, and a variety of Hawaiian-inspired food items. The franchise operates from fixed storefronts, non-traditional locations, and portable units at events.
Key Insights
- Maui Wowi began with a vision to share the spirit of aloha and introduce Hawaiian-inspired coffee and smoothies to communities. The business has grown from its initial concept, focusing on providing a welcoming experience and a product line rooted in fresh, wholesome ingredients. This approach has shaped its brand identity and operational strategy.
- The franchise operates through various models, including traditional brick-and-mortar locations, mobile carts, and catering services, offering flexibility to franchisees. The business emphasizes a streamlined operational flow designed for efficiency and customer satisfaction, supporting a diverse range of business environments and market opportunities.
- Operating within the vibrant beverage and specialty coffee industry, the business taps into consumer demand for unique, refreshing, and health-conscious drink options. This sector is characterized by its dynamic nature and continuous evolution, driven by evolving consumer preferences and market trends.
Franchise Fee and Costs to Open
Exploring the financial picture of Maui Wowi gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $102,850 - $597,000, along with a franchise fee of $24,000 - $50,000.
Financial Performance and Revenue
Training and Resources
Maui Wowi provides comprehensive training for new franchisees. Initial training is a 14-day program conducted at their headquarters in Hawaii. Maui Wowi offers operational guidance, product knowledge, and marketing support. They also provide resources for point-of-sale systems and inventory management.
Legal Considerations
Legal considerations for a Maui Wowi franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Franchisees may encounter local market dynamics, requiring a deep understanding of consumer preferences and existing establishments. Operational complexity in managing perishable ingredients, ensuring consistent product quality, and maintaining service speed presents a daily challenge. Reliance on specific supply chains for key ingredients necessitates careful vendor relationship management and contingency planning to prevent disruptions.
Franchise Datasheet
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