Mooyah is a fast-casual restaurant serving made-to-order burgers, sandwiches, fries, and shakes made with fresh ingredients. The franchise emphasizes quality and customization in every meal.
Key Insights
- Founded by a passion for creating quality burgers and fries, Mooyah began with a vision to offer a fresh, customizable dining experience. The business has grown from its initial concept to a recognized name in the fast-casual dining sector. This evolution reflects a commitment to adapting and innovating within the food service industry.
- The Mooyah operational model centers on a build-your-own burger and fries approach, allowing customers to personalize their meals with a variety of fresh toppings and sauces. The business emphasizes efficient kitchen processes and friendly customer service to ensure a consistent experience across all locations.
- Operating within the thriving fast-casual restaurant industry, Mooyah taps into consumer demand for convenient, high-quality food options. The franchise is positioned in a market segment known for its growth and consumer preference for personalized, freshly prepared meals over traditional fast food.
Franchise Fee and Costs to Open
Exploring the financial picture of Mooyah gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $372,525 - $1,186,124, along with a franchise fee of $40,000 - $40,000.
Financial Performance and Revenue
Yearly gross sales of $1,056,153 and estimated earnings of $126,739 - $158,423 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 6.0-8.0 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
MOOYAH provides comprehensive training for new franchisees. Initial training spans two weeks and takes place at MOOYAH headquarters. The franchisor offers resources covering operations, marketing, and menu execution. MOOYAH recommends utilizing these provided tools for a strong operational foundation.
Legal Considerations
Legal considerations for a Mooyah franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
Operating a Mooyah franchise involves navigating the local competitive landscape, which may feature established burger joints or emerging fast-casual concepts. Managing day-to-day operations requires attention to consistent food preparation, staffing, and customer service standards. Furthermore, maintaining product quality and availability hinges on reliable relationships with approved suppliers for key ingredients.
Franchise Datasheet
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