Mrs. Fields is a bakery chain offering freshly baked cookies, brownies, and other desserts. The franchise serves a variety of baked goods made with the finest ingredients in a warm, inviting atmosphere.
Key Insights
- Mrs. Fields began as a single cookie shop with a commitment to homemade taste and quality ingredients, growing into a globally recognized brand through its dedication to customer experience and delicious treats. The business has expanded its reach through strategic franchising, bringing its popular cookie creations to diverse markets.
- The franchise operates through a network of retail locations, including in-line stores, mall kiosks, and in-store bakeries within other businesses. This diversified approach allows for flexibility in market penetration and customer accessibility, ensuring the Mrs. Fields brand is available where consumers seek convenient indulgence.
- Operating within the baked goods and dessert industry, Mrs. Fields taps into a consumer desire for comforting, celebratory, and everyday treats. The market for these products remains strong, driven by impulse purchases, gifting occasions, and the enduring appeal of freshly baked goods.
Franchise Fee and Costs to Open
Exploring the financial picture of Mrs. Fields gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $311,500 - $495,850, along with a franchise fee of $35,000 - $35,000.
Financial Performance and Revenue
Yearly gross sales of $331,730 and estimated earnings of $39,808 - $49,760 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 9.5-11.5 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Mrs. Fields provides new franchisees with comprehensive training and resources. This initial training program covers approximately two weeks, typically conducted at a Mrs. Fields training facility. The franchisor offers guidance and materials for operational success. Mrs. Fields recommends leveraging these resources to build a strong foundation for your Mrs. Fields bakery.
Legal Considerations
Legal considerations for a Mrs. Fields franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
A franchisee might encounter challenges related to local market competition from other bakeries or dessert shops. Operational complexity involves managing staffing, inventory, and quality control consistently. Reliance on specific supply chains for ingredients could present difficulties if those chains face disruptions.
Franchise Datasheet
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