On The Border Mexican Grill & Cantina is a full-service restaurant chain specializing in Mexican and Tex-Mex cuisine. The franchise provides casual dining with a menu featuring tacos, fajitas, enchiladas, and a full-service bar.
Key Insights
- On The Border Mexican Grill began with a strategic focus on creating sustainable business practices that benefit all stakeholders, including customers, franchisees, and communities, while establishing systems that support long-term growth and operational excellence across multiple markets.
- Customer interaction focuses on menu education, ingredient transparency, and personalized service that builds trust and loyalty while creating positive dining experiences that encourage repeat visits and word-of-mouth recommendations within the community.
- The market demonstrates consistent growth driven by demographic changes, evolving consumer expectations, and increased awareness of service quality, creating opportunities for businesses that can adapt to changing needs while maintaining high standards of professional service delivery and customer satisfaction.
Franchise Fee and Costs to Open
Exploring the financial picture of On The Border Mexican Grill gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $1,425,500 - $5,058,000, along with a franchise fee of $30,000 - $30,000.
Financial Performance and Revenue
Yearly gross sales of $2,172,348 and estimated earnings of $260,682 - $325,853 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 11.6-13.6 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
On The Border Mexican Grill provides comprehensive training to new franchisees. This initial program, lasting several weeks, takes place at their designated training facilities. The franchisor offers a robust curriculum covering operational procedures and brand standards. On The Border Mexican Grill also provides access to various resources to support franchise success, including marketing materials and operational guides.
Legal Considerations
Legal considerations for a On The Border Mexican Grill franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
Operating an On The Border franchise involves navigating considerations such as the intensity of local dining competition and the intricacies of consistent food preparation and service delivery. Maintaining reliable access to specialized ingredients from approved vendors presents another area requiring careful management to ensure quality and availability, reflecting the operational demands inherent in franchise restaurant models.
Franchise Datasheet
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