Set The Stage offers professional staging services and sells furniture and décor products to home sellers, real estate agents, and developers. The franchise focuses on creating attractive, welcoming spaces that help clients sell properties more effectively.

Key Insights
- Set The Stage grew from a fundamental commitment to solving real problems that affected both customers and service providers, developing systematic approaches that improve efficiency, enhance quality, and create positive outcomes for all stakeholders involved in the business relationship.
- Technology integration improves accuracy, efficiency, and communication while preserving the personal attention and customized service that clients value, balancing automation with human expertise to enhance service quality and customer experience.
- Market education efforts help consumers understand the value of professional versus amateur service providers, creating opportunities for qualified businesses to demonstrate expertise and build customer relationships through superior service quality and reliable performance.

Franchise Fee and Costs to Open
Exploring the financial picture of Set The Stage gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $190,320 - $237,825, along with a franchise fee of $59,500 - $59,500.
Financial Performance and Revenue
Yearly gross sales of $243,596 and estimated earnings of $34,104 - $43,848 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 6.0-8.0 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Set The Stage provides comprehensive initial training for new franchisees. This program, lasting two weeks, takes place at Set The Stage's corporate headquarters. The franchisor offers a detailed operations manual and ongoing support. Resources include marketing materials and operational guidance to assist in building a successful business.
Legal Considerations
Legal considerations for a Set The Stage franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
A franchisee might encounter challenges adapting to local market dynamics, understanding diverse buyer preferences. The operational complexity of managing inventory and client schedules requires meticulous organization. Reliance on specific décor vendors or artisans for unique pieces can present supply chain considerations, potentially impacting project timelines.
Franchise Datasheet
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