SureStay is a value-focused hotel brand offering a range of accommodations under the SureStay, SureStay Plus, and SureStay Studio names. The franchise blends affordability with quality, targeting travelers seeking reliable comfort.
Key Insights
- SureStay Hospitality, a Choice Hotels International brand, traces its origins to a foundational vision aimed at providing reliable and comfortable lodging. The franchise operates a portfolio of distinct hotel brands, catering to a broad spectrum of travelers seeking value and quality accommodations across various segments.
- The SureStay business model focuses on delivering operational efficiency and consistent guest experiences. Through established brand standards and a robust support system, franchisees are equipped to manage their properties effectively, fostering guest loyalty and driving revenue within the hospitality sector.
- Operating within the dynamic lodging industry, the franchise benefits from an established market presence and the backing of a globally recognized hotel group. This positioning allows SureStay properties to adapt to evolving consumer preferences and capitalize on opportunities within the travel landscape.
Franchise Fee and Costs to Open
Exploring the financial picture of Surestay gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $5,344,745 - $8,254,345, along with a franchise fee of $25,000 - $25,000.
Financial Performance and Revenue
Training and Resources
SureStay Hospitality provides comprehensive training for new franchisees. This initial program offers immersive instruction, lasting for a period of two weeks, and is typically conducted at SureStay's corporate training facility. The curriculum covers operational procedures and brand standards. SureStay also offers ongoing resources to support franchise success.
Legal Considerations
Legal considerations for a Surestay franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Operating a Surestay franchise involves considerations for local market dynamics, including the presence of established competitors and the need to attract and retain guests in a specific geographic area. Franchisees will navigate operational complexities related to maintaining brand standards, managing staff, and ensuring guest satisfaction. Further considerations include the reliability of specific supply chains for amenities and services, influencing the consistent delivery of the guest experience.
Franchise Datasheet
FAQs
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