Water Babies provides swimming and water survival instruction services to babies, toddlers, and children, as well as underwater photographic services and retail product sales from one or more rented pools. The franchise offers swim classes for children ages 0-9, underwater photography, and sells related swimwear and accessories.
Key Insights
- Water Babies began with a strategic focus on creating sustainable business practices that benefit all stakeholders, including customers, franchisees, and communities, while establishing systems that support long-term growth and operational excellence across multiple markets.
- Kitchen workflow systems balance operational speed with rigorous quality control measures to ensure consistent taste, presentation, and food safety standards, utilizing efficient preparation methods and equipment that minimize wait times while maximizing customer satisfaction and food quality.
- Demographic shifts create new customer segments with distinct needs and service preferences, requiring businesses to adapt their offerings while maintaining core quality standards, creating opportunities for growth through market diversification and specialized service development.
Franchise Fee and Costs to Open
Exploring the financial picture of Water Babies gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $107,710 - $153,242, along with a franchise fee of $55,000 - $55,000.
Financial Performance and Revenue
Training and Resources
The Sports Bra provides comprehensive training for new franchisees. Initial training, lasting two weeks, is conducted at The Sports Bra's corporate headquarters. This program covers brand standards and operational procedures. The franchisor also offers ongoing support resources. They recommend familiarizing yourself with all available materials to best integrate into The Sports Bra system.
Legal Considerations
Legal considerations for a Water Babies franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
A franchisee should consider the local competitive landscape for sports-focused establishments and the operational nuances of managing a venue centered on live sporting events. Ensuring consistent availability of desired beverages and food items from specific suppliers presents another area requiring strategic planning. The unique service model, emphasizing community and inclusivity, also necessitates careful team training and customer engagement.
Franchise Datasheet
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