Wayback Burgers is a fast-casual restaurant specializing in hamburgers, milkshakes, and other classic American comfort food. The franchise offers a variety of burger options, along with chicken sandwiches, hot dogs, and sides in a nostalgic setting.
Key Insights
- Wayback Burgers began as a single location committed to serving freshly made burgers and hand-dipped milkshakes, growing over time into a recognized name in the fast-casual dining sector. The business emphasizes quality ingredients and a classic diner atmosphere, providing a familiar and satisfying customer experience.
- The franchise operates a restaurant model focused on dine-in, takeout, and delivery services, catering to a broad customer base. The business supports franchisees through established operational procedures, marketing initiatives, and site selection guidance, aiming for consistent brand representation across all locations.
- Operating within the robust quick-service restaurant industry, the franchise benefits from consumer demand for convenient and customizable meal options. This sector experiences ongoing growth, driven by evolving consumer preferences for fresh, high-quality food served efficiently.
Franchise Fee and Costs to Open
Exploring the financial picture of Wayback Burgers gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $256,000 - $850,000, along with a franchise fee of $35,000 - $35,000.
Financial Performance and Revenue
Yearly gross sales of $1,258,503 and estimated earnings of $151,021 - $188,776 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 3.8-5.8 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Wayback Burgers provides new franchisees with comprehensive training. This initial program, lasting two weeks, takes place at their Connecticut support center. Wayback Burgers offers extensive operational guidance, marketing support, and site selection assistance. They recommend a hands-on approach, providing a thorough understanding of brand standards and customer service.
Legal Considerations
Legal considerations for a Wayback Burgers franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
Operating a Wayback Burgers franchise involves navigating local market dynamics, where established burger joints and emerging fast-casual concepts present competitive pressures. Franchisees must manage the operational complexities of maintaining consistent food quality and service standards across a diverse menu, while also understanding reliance on a specific supply chain for key ingredients to ensure product uniformity.
Franchise Datasheet
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